Bank Speak
May 23, 2008 at 6:37 pm by Ehab BandarNo one likes talking to people who sound more like a well-rehearsed parrot than a real person. And try as they might, banks can’t seem to stop talking in bank speak. Check out this curious letter by Citibank’s new CEO to his slew of customers around the world:
I want you to be among the first to know about the bold steps we are taking at Citi to be the premier, global, fully integrated financial services firm.
Our objective is to create for our customers an experience in which services are seamless, payments and transfers effortless, and distances meaningless. My commitment - and the commitment of everyone at Citi - is to work tirelessly around the world and around the clock to deliver outstanding value and service as we continue to earn your trust.
Come again? Do people really talk like that, especially a business to its customers? The letter sounds more like a shareholder letter. In reality, what people really care about is lower fees, better savings rate, and ways to ease the credit crunch. The price of this bank speak, of speaking to everyone and no one, is a bank that feels more out of touch than ever.
(2 votes, average: 5 out of 5)
Loading ...Share: 
