Noca: New Payment Service from Ex-Visa Employees
January 24, 2008 at 5:28 pm by Ehab Bandar
Techcrunch reports on a new payment service called Noca with a focus on competing with PayPal, Google Checkout and Amazon Payments by offering drastically lower transaction fees and a focus on micropayments. Noca is currently offering a private beta of their service as well as two Facebook applications: OneClick Pay and HelpYourWorld. These are smart moves as both micropayments and charitable giving are a rather small portion of online payments, but one that can greatly benefit from a vendor with that as their focus.
As for the benefits to the consumer, Noca promises to provide strong and flexible incentives through cash back schemes, frequent flier miles, and the ability to designate a part of your payment to a charity of choice. The company also insists that its service will be substantially easier to use than others like PayPal, and that consumers will gain access to a much more comprehensive transaction history than they would get elsewhere.
Read the full article on Techcrunch.
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