Getting the Scoop on Google Checkout from Merchants
September 12, 2007 at 10:33 pm by Ehab BandarWhy is it that technology companies are the most transparent about their product? Take for example the New Feature Suggestions for Google Checkout page on the Developer Forum. There, for all to see, are rants and raves about Google Checkout, and often brilliant feature suggestions from actual users. Here are some gems:
- Full integration of checkout so user never leaves the merchant site
- Allow orders to contain items shipped from different locations, with their own shipping methods and tax rates
- Allow Google Analytics Tracking on the various checkout pages
- Allow the splitting of payments to two different merchant accounts
- Give users the ability to accept donations
- Give the ability to send invoices to multiple recipients
- Implement eCheck processing
- Make creating a Google Account optional
- Google Bank: Allow consumer to have a cash account that earns a small amount of interest and can be used through google checkout to purchase items onine
- Support micro-payments
Listening to your customer has always been a good mantra to follow for any business, big or small. I especially like the saying from Zappos whose internal motto is that they are a service company that happens to sell shoes. Banks would be well served by actively soliciting feature suggestions and customer complaints. Then comes the issue of disseminating the information internally so the right people can get the facts in a timely manner. With larger organizations, getting first-hand accounts of customer issues can make the difference between building the right solutions to building solutions right now. So much of customer dissatisfaction happens under the radar, that when a complaint actually does come through, it’s too late — their account is probably already closed. Google seems to realize this lesson well, but is anyone else listening?
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